Swaraj Introduces a New Range of Tractors in the 40 to 50 HP Category

#SwarajTractors #NewTractors #HemantSikka #MSDhoni

Source: Swaraj Tractors

“With this new tractor range, we are steering the brand into the future, by enhancing its core of Power, Reliability and making it ready for future agriculture mechanisation needs. Beyond performance, this new range emphasizes comfort, versatility for emerging applications and broader customer appeal with its contemporary but authentic styling.” - Harish Chavan, CEO – Swaraj Division, M&M Ltd.

September 2023 : Swaraj Tractors, a rapidly growing brand in the country and a part of Mahindra Group, has recently introduced the new range of tractors in 40 to 50 HP category. Designed to handle heavy and modern implements with ease, the new range redefines agricultural operations, effortlessly meeting the demands of modern-day agriculture, delivering exceptional power and increased productivity in both existing and emerging applications.

Hemant Sikka, President – Farm Equipment Sector, M&M Ltd., commented, “Swaraj brand’s resonance in the hearts of Indian farmers is a source of immense pride. Through this new Tractor range, we're offering the latest features and technology to elevate mechanization in Indian agriculture and empower farmers to achieve higher yields and reduce effort, fostering growth and prosperity.”

Harish Chavan, CEO – Swaraj Division, M&M Ltd., expressed excitement about the introduction of new tractors, stating, “With this new tractor range, we are steering the brand into the future, by enhancing its core of Power, Reliability and making it ready for future agriculture mechanisation needs. Beyond performance, this new range emphasizes comfort, versatility for emerging applications and broader customer appeal with its contemporary but authentic styling.”

To enhance the brand’s appeal to a wider customer base, Swaraj has also roped in its own satisfied customer and legendary cricketer MS Dhoni to endorse the brand, featuring in its new marketing campaign.