The Supply Chain Digitalisation Imperative and Emerging Use Cases

#Supplychain #Manufacturing #digitaltransformation #automation #NASSCOMCoE

Team Pro MFG Media

Panelists:
Dr Anil Chinnabhandar-SVP Retail Planning, Landmark Group (Moderator)
Atul Barve General Manager Supply Chain ( B2B), Signify (formerly Known as Philips Lighting India Ltd)
Swaminathan R - Chief Supply Chain Officer, Aditya Birla Fashion and Retail Ltd
Balakrishnan Chettythody - Senior Engineering Director - Supply Chain, Lowe's
Somsubhra Sikdar - Senior Manager, KAS Services India Pvt Ltd

The panel discussion on “The Supply Chain Digitalisation Imperative and Emerging Use Cases “was an excellent way to get a more in-depth insight into this ever-changing industry and identify the current trends which will shape the future.

Bringing together experts and industry-leading organisations to share their learnings, while it’s impossible to predict the longer term, delaying adoption of digital tools in the supply chain can make them vulnerable. For some, it's going to even doom the business. How can companies choose a direction amid all the digital noise?

SCM leaders identified few trends that are both highly liked and dangerous to ignore, and that they confirm they need strategies to deal with them. That approach allows them to chop through the noise and consider what really matters.

This Panel discussion is part of K-Tech Innovation Hub NASSCOM Centre of Excellence IoT & AI, MeitY Start-up Hub Launch initiative of Enterprise Innovation Challenge Platform focused on “The Digital Supply Chain Imperative” to deliberate on building an innovative platform for solving challenges in the supply chain.

Pro MFG Media is the official media partner.

Dr Anil Chinnabhandar -SVP Retail Planning Landmark Group Moderated the session excellently & got the best from each of the panellists.

Swaminathan R - Chief Supply Chain Officer at Aditya Birla Fashion and Retail Ltd(ABFRL) shared on how multiple shifts in the world of supply chain and in consumer demands posed challenges and steps taken by the ABFRL. He spoke on:
● How Planning changed from monthly to weekly
● People Matter – How teams helped to get the real picture
● Evolved forecasting methods
● SKU Rationalization- High numbers of SKUs became bane for industry
● Industry slowed down new product introduction, rate of sale shifted
● Customer centric - Focused on giving consumers what they wanted
● Transparency across the SCM ecosystem
● Sensitized SCM to respond to changes during the global healthcare scare.
● Lead time reduction due to digitalisation
● Digitised planning
● Digitised master data management process
● Sensing demand using AI

Atul Barve - General Manager Supply Chain ( B2B) Signify (formerly Known as Philips Lighting India Ltd) shared his insights on how his organisation Digitized, Re-designed and optimized Supply chain to address:
● Agility in SCM
● Changes in demand pattern i.e shift from metro to 2-3 tier cities, from office to home segment
● Reduced demand horizon from 3 months to one month
● Planning change from monthly to weekly
● Data analytics shifted from macro state level to micro district level with total 741 districts
● No standard forecasting or statistical model works in the current scenario
● Integral business planning – Digitisation & automation
● Accelerated the digitization of customer and supply-chain interactions by 2-3 years

Balakrishnan Chettythody Senior Engineering Director - Supply Chain at Lowe's spoke on steps taken to use existing SCM intelligence to stay connected with customers and the tools , dashboards that helped them with Supply Chain Digitalisation:
● Built a command centre to manage emergency situations
● Usefully employed sourcing engine to bring visibility
● Fine tuned algorithms to build predictability in System

Somsubhra Sikdar - Senior Manager at KAS Services India Pvt Ltd spoke about the initial challenge of lack of visibility of stocks, change in demand and SCM constraints viz. lack in agility and how digitalisation helped in supply chain optimization with:
● Decision making through data analytics to changing demands
● Shorter forecasting technique
● Data analytics influenced buying and quantification decisions
● How AI decision-making tools with built-in simulation mechanism helped
● Visibility of inventory & production
● Supply chain responsiveness – agile & transparent
● Standardization of processes

Significant changes in overall supply management strategy and practice are already happening at leading organisations & they are adopting progressive supply management practices that positively add to the bottom line.

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