BMW Group Introduces the Retail.Next Experience in India

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Source: BMW Group

“At BMW we are always elevating the luxury experience for our customers. Each time they step into a BMW dealership, they step into a unique world with which they have an instant connection. It is modern, progressive and luxurious in the true sense. With Retail.Next Dealership concepts we have reimagined our customer-centric approach blending phygital innovation with modern aesthetics and engaging environment. We are delighted to bring the first Retail.Next dealership in the country to Agra with our trusted partner - Speed Motorwagen and will continue to introduce more Retail.Next dealerships across the country.” -Vikram Pawah, President, BMW Group India

January 2024 : BMW Group has introduced the innovative Retail.Next concept for its dealership in India. Retail.Next is a holistic and progressive approach focussed on customer-centricity, flexibility, sustainability, and best in class premium experience. The holistic approach is not only based on new design but also focused on new processes, digital tools and roles. The foundation is based on a seamless phygital (physical and digital) engagement which puts customers and products at the centre stage. The retail experience reflects the iconic status of BMW in a renewed design and floor plan layout that creates an easy, warm and welcoming premium atmosphere at dealerships. Sales and Service has a premium overall appearance including one entrance, one floor under one ceiling. The first Retail.Next dealership is now open in Agra.

The Retail.Next dealership facility delivers extremely high-quality standards in all processes of Service, Spare-parts and Business Systems to ensure that customers receive best-in-class pre and post sales ownership experience.

The dealership has a three-car display zone, lifestyle and accessories and workshop with three service bays. The dealership also offers attractive financial solutions through BMW Financial Services India. Customers can avail attractive finance and insurance options for the products of their choice.