Bridgestone India Launches Sturdo Tyre with Up to 29 percent Longer Tyre Life

“Sturdo is an example of Bridgestone’s commitment to ‘Atmanirbhar Bharat’. Our continued consumer centric focus aimed at offering the best mobility solutions to the vast and fast developing Indian market matching the best global standards.” - Parag Satpute, MD, Bridgestone India

September 2022 : Bridgestone India has recently launched its next-generation tyre Bridgestone Sturdo for the Passenger Vehicles Segment. The tyre has a special tread compound that extends tyre life by up to 29 percent and improves ride quality on uneven roads.

Bridgestone Sturdo is available in 27 sizes ranging from 12” to 16” with multiple variants. It is targeted for Hatchbacks, Sedans and certain CUVs. The Sturdo tyre answers a key need of tyre longevity for the Indian consumers. The special tread compound with Strong Reinforcement used in the tyre increases wear resistant properties which results in longer tyre life. Having large center-blocks with 3D tread grooves, the tyre delivers the utmost grip for better driving safety, even on the wettest roads.

“Bridgestone has globally been on the forefront of tyre technology, and this is now showcased in India through our new offering in the passenger car segment- Bridgestone Sturdo. Sturdo has up to 29 percent longer tyre life and is beneficial to the end user from the perspective of economics of owning the tyres. Bridgestone currently holds a leading stance in the market, and we are confident that this latest offering will further boost our positioning.” Said Parag Satpute, MD, Bridgestone India, “Sturdo is an example of Bridgestone’s commitment to ‘Atmanirbhar Bharat’. Our continued consumer centric focus aimed at offering the best mobility solutions to the vast and fast developing Indian market matching the best global standards.”

“The Sturdo tyre range will be available across all our 3000+ dealers and sub dealers pan India. Tyre customers in these markets can now benefit from the latest in tyre technology. Bridgestone Sturdo – the name is directly derived from the benefits it offers to the end user- i.e. Sturdiness and Durability. This product is a result of careful research and analysis and combines a solution for the most prominent need of Indian consumers: longevity of the product, leading to cost efficiencies of their purchase,” said Rajarshi Moitra, Chief Commercial Officer, Bridgestone India.

“Sturdo’s positioning is around longer tyre life which creatively has been executed as ‘Zamana Badal Jayega, Bridgestone Sturdo chalta hi jayega’ in our campaign As a company focused on providing solutions for the journeys, with Bridgestone Sturdo we are addressing the basic question of “Kitna lamba Chalega” directly underlining the longevity of the product and thus, cost benefits over longer term for the consumers. This reinforces the core properties of Bridgestone Sturdo and we are confident that customers will connect with it. The Sturdo launch is being backed by multilingual digital and traditional marketing initiatives,” said Deepak Gulati, Chief Marketing & Innovation Officer, Bridgestone India.

Pro MFG Media Newsletter

Get regular manufacturing insights that matter and enable business.