Hero MotoCorp Appoints Ashish Gupta as Head - Product Strategy & Planning for VIDA

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Source: Hero MotoCorp

October 2026 : Hero MotoCorp has recently appointed Ashish Gupta as Head of Product Strategy & Planning for VIDA, its emerging electric mobility brand. Based out of Gurugram, Gupta steps into the role at a crucial moment as India’s EV ecosystem experiences rapid growth and transformation.

In his new role, Gupta will oversee product roadmap development, lifecycle management, and market positioning to help VIDA sharpen its competitive edge and expand its footprint in the clean-tech mobility sector.

Gupta brings nearly 14 years of deep automotive expertise, having played a key role in shaping strategy, product lines, and global expansion at Maruti Suzuki India Limited. During his almost decade-and-a-half career with the company, he served as Senior Manager for Strategy & Product Planning, steering long-term mobility studies, electrification roadmaps, and regulatory compliance. Earlier, as Country Manager for South Africa, he delivered impressive turnaround growth. Earlier in his career, he completed an internship with Asian Paints, gaining valuable foundational exposure to sales and marketing.

Gupta holds a Bachelor of Engineering degree from BSAITM and earned his PGDM in Marketing, Strategy & International Business from the International Management Institute, Delhi.