The new slogan ‘Movement that inspires’ indicates the future of the brand in India
Kia, the Korean automotive brand, had arrived in India last year as Kia Motors India. Kia cars have garnered an excellent response in the Indian market with the brand climbing into the top-5 largest car-sellers in India within a year of the launch of its first car, the Seltos.
As a part of its re-branding exercise, the only one after the headquarters in Korea, Kia has released their new logo and a new slogan for the Indian market. Kia has also renamed its Indian subsidiary to Kia India from Kia Motors India to homogenize the brand with its Indian connect. Kia offers three cars in India as of now - the mini-SUV - Sonet, the premium crossover SUV - Seltos and the luxury people-mover - Carnival.
In the Indian context, the brand slogan "Movement that inspires" represents Kia's ambitious plans for leading the future mobility revolution in the country with premium products equipped with unique design and segment-first features, advanced digitized services complemented by one of the largest networks by any new entrant brand in the country. In line with the change, Kia India also intends to attain full capacity utilization of its state-of-art manufacturing facility in Anantapur in a move to facilitate faster production and delivery of its vehicles.
Mr. Kookhyun Shim, Managing Director and Chief Executive Officer, Kia India said, "This is a proud and historic moment for us as India becomes the first country to transition to the new brand identity after our headquarters in South Korea. Our decision to increase the production capacity stems from our deep customer understanding where a faster delivery of our products can enhance their buying experience tremendously. We are confident that this transformation will accelerate our growth by not only strengthening our premium positioning in the market but also making us one of the most aspirational brands for consumers."
As part of India's growth strategy with the new identity, Kia will be constantly innovating to match the ever-changing needs of the new-age consumers. The upcoming refreshed versions of its flagship and best-selling products, the versatile compact SUV Seltos and the subcompact crossover SUV Sonet, will be a testament to this commitment. Kia is also looking at sustaining its connected cars leadership by adding new features. To strengthen its reach, Kia is expanding its strong network to 360 touch points covering 218 cities including tier-3 and select tier-4 towns by the end of this year.
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