Mahindra Inaugurates its state-of-the-art EV Design Studio Mahindra Advanced Design Europe (M.A.D.E) in the UK

#SUV #EVDesign #Mahindra&Mahindra

Source: Mahindra & Mahindra

“Mahindra Advanced Design Europe is another vital node in our neural network of innovation. In 15 short months, their work has already laid the blueprint for an electrifying future.” - Anand Mahindra, Chairman, Mahindra Group

August 2022 : Mahindra & Mahindra, India’s leading SUV manufacturer, recently formally inaugurated its new design center of excellence, Mahindra Advanced Design Europe (M.A.D.E), which will serve as the conceptual hotbed for the company’s portfolio of EV products.

Physically present at the heart of innovation, M.A.D.E is located at the global automotive and EV hub of Banbury, Oxfordshire. Home to Oxford University, this region is renowned for its high-end research and academic institutions. Importantly, Oxfordshire also offers access to new and emerging technologies like artificial intelligence, autonomics, advanced robotics, etc. that promise to shape the future of mobility.

Anand Mahindra, Chairman, Mahindra Group said, “Mahindra Advanced Design Europe is another vital node in our neural network of innovation. In 15 short months, their work has already laid the blueprint for an electrifying future. How we play our cards today will determine the way the world is shaped tomorrow.”

International Trade Minister, UK, Ranil Jayawardena, said, “Securing investment in Britain creates jobs, boosts wages, and grows our economy. It is how we help people live better lives now and in the future, so it is fantastic to see Mahindra’s investment and expansion in Oxfordshire. We are seeking to double Anglo-Indian trade over the next decade and a free trade deal will be a significant step towards achieving that, tackling trade barriers and helping businesses in both countries to seize new opportunities”.