Tata Motors rolls out 4,00,000th Tiago from its Sanand Plant

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Source: Tata Motors

“Tiago has been a key product in our Turnaround 2.0 strategy and since its launch has been successful in grabbing a sizeable market share in the most crowded segment in the auto industry.” - Rajan Amba, Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles Ltd.

April 2022 : Tata Motors has commenced celebrations of its brand, Tiago achieving the 4,00,000 sales mark with a signature roll-out from its home ground, the Sanand facility in Gujarat. Tata Motors has constantly kept the Tiago family (Launched in 2016) refreshed with various technological interventions. Today, the Tata Tiago, with its BS-6 compliant engine is an important part of the Company’s New Forever Range and is being offered in 2 Avatars – Tiago and Tiago NRG and offers 14 variants.

Commenting on this milestone, Rajan Amba, Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles Ltd. said, “This is indeed a historic milestone for Tata Motors as Tiago is the first car to complete this milestone in a short span. Tiago has been a key product in our Turnaround 2.0 strategy and since its launch has been successful in grabbing a sizeable market share in the most crowded segment in the auto industry. The Tiago has become the preferred choice for youngsters who are looking for a stylish, feature-loaded, and safe car, with more than 60% of sales generated from first-time buyers. The recent interventions of Tiago NRG and Tiago CNG have gained quite the popularity among prospective buyers. We are confident that the Tata Tiago will continue to play an integral part in our New Forever range and will enhance our market performance in the Indian auto industry.”

The Tiago commands a market share of 19% in its segment.

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